The topic may sound old and usual to most of the readers, but I am sure the necessity of discussing this, is still at the peak. People must be an active responder to things happening around us. Most of our people are aware of things, but their take-easy attitude results heavier depletion to the Mother Nature.
Plastics happen to be a trendy and go-catchy mode of carrying things. Everyday each one of us does a lot of small and big things which create both direct and indirect impact to our globe. Awareness against usage of plastics must be cultivated in every individual. Poly bags have merit ranges such as user friendly, weightless, decent and comfortable in usage. Youngsters think that they become a fashion idle on using poly bags.
The adverse impact it creates to the earth and globe tremendous. Although most people realise it, the efforts we take to eradicate poly bags are very less. For each one of us, comfort comes first than health and environment. People must realise that every time we use a poly bag, we are donating to a worst cause of spoiling the earth and the globe.
No wonder if the entire globe turns to be garbage, few decades later. The non biodegradable plastics remain as it is on the ground and the poor part is we have a lot of residents around the garbage who eat and sleep on the lap of the filths.
Cows and dogs end up eating the thrash human throws and they make the most of their survival out of garbage. We, humans do not think about the consequences of our action.
A person at one part of the world throws a poly bag in a garbage will definitely not realise that they are slaughtering a cow or dog at some other part of world. Only when people start realising this, the usage of poly bags may reduce.
The increased result of ozone depletion may bring in a no-air world. Everyone should envisage the stipulation of next generation who would face the air tight nation. Is that what our generation is worth of?
Increased number of poly bag usage in multiplexes and one stop shops should be drastically reduced. Usage of trendy paper bags and jute bags must be encouraged. If every single person realises the impact and changes their attitude, the result we would attain can be tremendous.
Throwing of poly garbage on the roadside must be stopped consciously. People can develop an attitude of carrying their poly wastes in their own bags and they must habituate to dispose them in the non-biodegradable waste collectors.
To create awareness among the common public, manufacturing of t-shirts with cranky weird phrases must be replaced with slogans depicting the hazards of poly bags.
Let us all whole heartedly take an oath together to avoid using poly bags and to present the future generation, a world rich in green and peace.
Thursday, September 24, 2009
Time Management
Precious things and precious moments are numerous around us; for all precious beings, the master is Time. Time is ever considered to be the precious obsession of any human life.
A famous quote reads “For every minute spent in organizing, an hour is earned.” So, organising the available time in an effective manner is all about time management. Time management is a very effective skill to reach success both in personal and career.
Every single day is important in life and making the best of use of it, is very essential. Life lived to the fullest extent is the best lived life. This can be achieved only with proper planning and execution of the available time.
Time management skill will help in prioritising the work and executing accordingly. A hierarchy of tasks can be set based on the time and importance of it.
Time conscious is an effective factor for having a steady and growing career. Time conscious will kill the lay back attitude when loads of work left ahead untouched.
Having excessive time and being idle or having loads of work and not able to manage them in the available time are due to ineffective planning of time and abilities. One should work to the maximum possibility to avoid being idle and to make the best use of every second in life.
Being constructive and productive will help to gain a positive attitude about life. Times spent idle and useless will end up in self hesitation and irritation. You could end up hating yourself and people around you, if you are idle for more than a certain period.
Fix a time frame for each of your goal and be focused on reaching it. Make effective use of time and resource in building good rapport with people and skills.
One of the few things that cannot be earned in life is TIME. So it is better to spend it usefully and effectively. To have a stress free life, time management becomes very important. In the competitive world today, time is an imperative element to decide the winner. Effective usage will help in winning your goals and winning your life.
Spend at least a minimum part of a day in thinking and planning about the next day which will keep you prepared about your future. Make efforts to do a better planning and effective management. Effective time management can help in improving your skills and making the best use of every day.
Whenever there is a deadline given to you, fix up a personal deadline pretty ahead the actual one. Plan effectively and work accordingly to reach your personal deadline. This will help you gain respect and fame in your work and pear group.
Don’t let your goals and deadlines fly in air. Don’t keep postponing or altering your deadlines as per your comfort. Work smart to meet the planned timeline. Don’t wait till the neck of the moment to do a work which will give a hurry burry result.
Make sure you do not compromise both on quality and deadline of your work. Spend your time interestingly and significantly to set yourself a role model for others.
After reading this article, please block your clock for few minutes to think on the impact of TIME and plan to get the best out of it.
A famous quote reads “For every minute spent in organizing, an hour is earned.” So, organising the available time in an effective manner is all about time management. Time management is a very effective skill to reach success both in personal and career.
Every single day is important in life and making the best of use of it, is very essential. Life lived to the fullest extent is the best lived life. This can be achieved only with proper planning and execution of the available time.
Time management skill will help in prioritising the work and executing accordingly. A hierarchy of tasks can be set based on the time and importance of it.
Time conscious is an effective factor for having a steady and growing career. Time conscious will kill the lay back attitude when loads of work left ahead untouched.
Having excessive time and being idle or having loads of work and not able to manage them in the available time are due to ineffective planning of time and abilities. One should work to the maximum possibility to avoid being idle and to make the best use of every second in life.
Being constructive and productive will help to gain a positive attitude about life. Times spent idle and useless will end up in self hesitation and irritation. You could end up hating yourself and people around you, if you are idle for more than a certain period.
Fix a time frame for each of your goal and be focused on reaching it. Make effective use of time and resource in building good rapport with people and skills.
One of the few things that cannot be earned in life is TIME. So it is better to spend it usefully and effectively. To have a stress free life, time management becomes very important. In the competitive world today, time is an imperative element to decide the winner. Effective usage will help in winning your goals and winning your life.
Spend at least a minimum part of a day in thinking and planning about the next day which will keep you prepared about your future. Make efforts to do a better planning and effective management. Effective time management can help in improving your skills and making the best use of every day.
Whenever there is a deadline given to you, fix up a personal deadline pretty ahead the actual one. Plan effectively and work accordingly to reach your personal deadline. This will help you gain respect and fame in your work and pear group.
Don’t let your goals and deadlines fly in air. Don’t keep postponing or altering your deadlines as per your comfort. Work smart to meet the planned timeline. Don’t wait till the neck of the moment to do a work which will give a hurry burry result.
Make sure you do not compromise both on quality and deadline of your work. Spend your time interestingly and significantly to set yourself a role model for others.
After reading this article, please block your clock for few minutes to think on the impact of TIME and plan to get the best out of it.
Love Chemistry !!!
உனது oxygenஆகா நான் இருக்க விளைகிறேன்
ஏனோ, நீ எனை உன் carbondioxide ஆகவே பார்கிறாய் !!!
ஏனோ, நீ எனை உன் carbondioxide ஆகவே பார்கிறாய் !!!
Saturday, September 12, 2009
பரிமாற்றம் !!!!
அந்த ஒற்றையடி பாதையின் நீண்ட பயணத்தில்
உன்னோடு நானும்
என்னோடு நீயும்
ஒரு வார்த்தை கூட
பேசாமல் பயணம் செய்தோம்….
ஆனால் நம்மை அறியாமலேயே
நம் மனங்கள் இரண்டும் ஒன்றை ஒன்று
பரிமாறிக் கொண்டு
இடம் மாறியதை
வீடு திரும்பிய பின்னர் தான்
நாமே உணர்தோம்.
உன்னோடு நானும்
என்னோடு நீயும்
ஒரு வார்த்தை கூட
பேசாமல் பயணம் செய்தோம்….
ஆனால் நம்மை அறியாமலேயே
நம் மனங்கள் இரண்டும் ஒன்றை ஒன்று
பரிமாறிக் கொண்டு
இடம் மாறியதை
வீடு திரும்பிய பின்னர் தான்
நாமே உணர்தோம்.
Saturday, August 29, 2009
Branding in B2C
B2C is a very essential benchmark concept of business communication in e-commerce and trading. B2C, the business to customer relationship is a phenomenal notion invisibly present behind any kind of business making. In the concept of business to consumer relationship, the marketers need to involve in a direct contact with the end users of their products. This requires an exchange between the supplier and the receiver of all sorts of services and consumer goods.
Businesses that involves in selling of products and services directly to the end users will have to work carefully on the B2C marketing and advertising. This will definitely be a big boost up for the growth of the business, especially for the commercial trading. This helps in developing a good rapport between the business makers and the end users of products. One of the main business objectives that need a constant focus is the B2C concept. This concept is a very critical one since the impact it creates has a greater effect on sales and branding, both elevating and declining effects.
To draw effective results from B2C marketing and advertising, branding and brand management becomes the key concepts. Understanding the strategies of branding is a decisive concept of business making. One of the easy ways for the business makers to reach the consumer is through the impact of the branding.
The impact of b2c is measurable to a greater extent and this can be measured in terms of POP, the point of purchase. This is a vital concept in measuring the brand image of any product or service. This POP can be measured in terms of sales and demand of a product. Marketers need to plan their strategies in such a way that the POP of the product always facing growth. Business makers must show more attention towards brand image and they must make strong decisive ideas which will directly effect on the brand of a product.
It is a common essential fact that consumers will have expectations on the business makers and the vice versa. Both consumers and the business makers must work to reach the maximum level of expectations possible, which will result in brand accomplishment of any product. In B2C relationship, audience is an external part of the play and therefore completely understanding their level of expectation becomes practically tough for business makers. Here comes the real challenge of business makers to achieve success in branding. Medium of communication becomes very essential in planning the strategy of business development.
Brand promotion is another important concept of branding of any product. Advertising and sponsorship could be the possible ways of brand promotion. Trade shows and exhibitions could lead to a better result in measuring the brand value and image among the end users. It is very essential for the FMCG (Fast Moving Consumer Good) producers to arrange for such shows at a frequent interval to test and measure their product value. Prior to arranging trade shows and exhibitions, there is another big concept that a company could follow to test the impact of their brand. It is the concept of pilot study. This will definitely give a brief idea of consumers’ notion on the product and the brand.
Branding is an imperative concept on any business making, especially in this competitive market field. If a particular product is in demand for a consumer, immediately their mind should choose a single brand. This can be done only with the help of branding. Just mere existence in the market among the peer products will definitely not pitch in profit and growth for a business. The more and more you emphasize on your brand, the more and more you get demand for your products.
A clever business maker who can plan amazing strategies to draw consumers’ attention will make use of the Demand-pull theory to increase their brand value. Just an ABC business maker cannot afford to take the risk level involved in the Demand-pull theory concept. In terms of economics and advertising, the demand-pull theory is proportionate relationship between the price and demand for a product. Among the marketers, it is commonly believed that the cost value of a product or service increases when the demand of the same surpasses the existing supplies. Giant business makers play a trick game in the market using this Demand-pull theory concept. They wontedly create a demand for their product through which they increase the price of the product. These people fetch in remarkable economic benefits on following this concept. However, this cannot be easily followed by any business maker. Branding and brand value is the pathway to reach the Demand-pull theory. Only if there is a common notion among the end users that only this particular brand gives the best among the others, can play the game of Demand-pull theory.
Branding helps in the operational performance and the identification of the brand in the market. Branding is the determination factor of both success and failure of a product and brand in the market.
One of the major tactics in developing the brand value and creating the branding effect for a product is the USP, the Unique Selling Proposition. I call this USP as a tactic way because it helps the marketers in making their consumers think about their product in the way they want them to. The impression that the consumer has on a product must just not be their own. The true branding comes in place here. If the perception of a product among the consumers’ is their own thought, the brand value of that product is yet to grow. A true business maker should make his consumer think the same way that thinks about his product. When creating the USP for a product, the marketer should keep in mind about their competitors and their USP.
To quote an example for better understanding, the USP of KFC chicken is ‘Finger licking good’. This automatically gives the eaters a feeling to taste the KFC food so much as to lick their fingers.
Brand name results in the brand equity of a product. It is nothing but the marketing effects and beneficial returns that a product obtains with its brand name and brand value. Brand equity value of a product can be measured by comparing its branding effect in relation to its competitive brand product. Brand name and equity are created only with the consumers' awareness of a particular product brand.
Branding and PR, the public relations are an intervened concept and the marketers should cleverly handle these two concepts together for obtaining higher brand value. The strategy planners should analyze maximum stand point of branding a product. Excessive hype of a brand may end up in complete failure of the same. Even if the product is the best among the competitors, it is always a must to have a saturation point for brand emphasize.
When we talk about branding, brand extension is another big concept for the marketers to play success with. If a brand has created a strong hope among the consumers’, they can now slowly indulge in planning the strategy of brand extension. Brand extension can be of positive note only if the existing product of a firm has the best of opinions among the public.
In common words, if person A is believed to be best in whatever he/she does, automatically people tend to have a positive hope and belief on whatever person A says.
To finally conclude, the impact of branding is the sole decision maker of profit making in a business. Creating the brand value will be the ultimate aim of any product and marketer. Branding is as essential as cement for a building construction. Without cement, building construction is not possible and with creating a brand value existing in the market on a long run is definitely impossible.
Businesses that involves in selling of products and services directly to the end users will have to work carefully on the B2C marketing and advertising. This will definitely be a big boost up for the growth of the business, especially for the commercial trading. This helps in developing a good rapport between the business makers and the end users of products. One of the main business objectives that need a constant focus is the B2C concept. This concept is a very critical one since the impact it creates has a greater effect on sales and branding, both elevating and declining effects.
To draw effective results from B2C marketing and advertising, branding and brand management becomes the key concepts. Understanding the strategies of branding is a decisive concept of business making. One of the easy ways for the business makers to reach the consumer is through the impact of the branding.
The impact of b2c is measurable to a greater extent and this can be measured in terms of POP, the point of purchase. This is a vital concept in measuring the brand image of any product or service. This POP can be measured in terms of sales and demand of a product. Marketers need to plan their strategies in such a way that the POP of the product always facing growth. Business makers must show more attention towards brand image and they must make strong decisive ideas which will directly effect on the brand of a product.
It is a common essential fact that consumers will have expectations on the business makers and the vice versa. Both consumers and the business makers must work to reach the maximum level of expectations possible, which will result in brand accomplishment of any product. In B2C relationship, audience is an external part of the play and therefore completely understanding their level of expectation becomes practically tough for business makers. Here comes the real challenge of business makers to achieve success in branding. Medium of communication becomes very essential in planning the strategy of business development.
Brand promotion is another important concept of branding of any product. Advertising and sponsorship could be the possible ways of brand promotion. Trade shows and exhibitions could lead to a better result in measuring the brand value and image among the end users. It is very essential for the FMCG (Fast Moving Consumer Good) producers to arrange for such shows at a frequent interval to test and measure their product value. Prior to arranging trade shows and exhibitions, there is another big concept that a company could follow to test the impact of their brand. It is the concept of pilot study. This will definitely give a brief idea of consumers’ notion on the product and the brand.
Branding is an imperative concept on any business making, especially in this competitive market field. If a particular product is in demand for a consumer, immediately their mind should choose a single brand. This can be done only with the help of branding. Just mere existence in the market among the peer products will definitely not pitch in profit and growth for a business. The more and more you emphasize on your brand, the more and more you get demand for your products.
A clever business maker who can plan amazing strategies to draw consumers’ attention will make use of the Demand-pull theory to increase their brand value. Just an ABC business maker cannot afford to take the risk level involved in the Demand-pull theory concept. In terms of economics and advertising, the demand-pull theory is proportionate relationship between the price and demand for a product. Among the marketers, it is commonly believed that the cost value of a product or service increases when the demand of the same surpasses the existing supplies. Giant business makers play a trick game in the market using this Demand-pull theory concept. They wontedly create a demand for their product through which they increase the price of the product. These people fetch in remarkable economic benefits on following this concept. However, this cannot be easily followed by any business maker. Branding and brand value is the pathway to reach the Demand-pull theory. Only if there is a common notion among the end users that only this particular brand gives the best among the others, can play the game of Demand-pull theory.
Branding helps in the operational performance and the identification of the brand in the market. Branding is the determination factor of both success and failure of a product and brand in the market.
One of the major tactics in developing the brand value and creating the branding effect for a product is the USP, the Unique Selling Proposition. I call this USP as a tactic way because it helps the marketers in making their consumers think about their product in the way they want them to. The impression that the consumer has on a product must just not be their own. The true branding comes in place here. If the perception of a product among the consumers’ is their own thought, the brand value of that product is yet to grow. A true business maker should make his consumer think the same way that thinks about his product. When creating the USP for a product, the marketer should keep in mind about their competitors and their USP.
To quote an example for better understanding, the USP of KFC chicken is ‘Finger licking good’. This automatically gives the eaters a feeling to taste the KFC food so much as to lick their fingers.
Brand name results in the brand equity of a product. It is nothing but the marketing effects and beneficial returns that a product obtains with its brand name and brand value. Brand equity value of a product can be measured by comparing its branding effect in relation to its competitive brand product. Brand name and equity are created only with the consumers' awareness of a particular product brand.
Branding and PR, the public relations are an intervened concept and the marketers should cleverly handle these two concepts together for obtaining higher brand value. The strategy planners should analyze maximum stand point of branding a product. Excessive hype of a brand may end up in complete failure of the same. Even if the product is the best among the competitors, it is always a must to have a saturation point for brand emphasize.
When we talk about branding, brand extension is another big concept for the marketers to play success with. If a brand has created a strong hope among the consumers’, they can now slowly indulge in planning the strategy of brand extension. Brand extension can be of positive note only if the existing product of a firm has the best of opinions among the public.
In common words, if person A is believed to be best in whatever he/she does, automatically people tend to have a positive hope and belief on whatever person A says.
To finally conclude, the impact of branding is the sole decision maker of profit making in a business. Creating the brand value will be the ultimate aim of any product and marketer. Branding is as essential as cement for a building construction. Without cement, building construction is not possible and with creating a brand value existing in the market on a long run is definitely impossible.
Tuesday, August 11, 2009
Wednesday, August 5, 2009
Optimist r Pesimist !!!
When the whole world was submerged in darkness, it is the American inventor Thomas Alva Edison who innovatively brought a new perspective to it and brought light to our world. When doctors, as a profession, were run default by men, it is Muthulakshmi reddi, who innovatively popped up with her doctorate and got fame as a first women doctor in India.
Examples can run to pages, but all that emphasis on a single point of note which is nothing but, winners do not do different things, but they do things differently.
Yes! At this point in time, the whole world is stuck up with a single notion that this is recession time and no glories could occur in the global economic zone. Every coin has two sides and the entire concept of recession stands no way exceptional to this common belief.
Recession, on the whole is believed to be an economical downfall of any business. However, this is the bird’s eye view of seeing this. As humans, we need to break out this shell and get down to the micro perspective of the actual concept of recession.
No recession can collapse human hopes and confidence. With confidence in self and constructive thoughts in mind, no recession can break off businesses. In fact, people can enjoy certain underlying benefits from this recession. Recession is a best time for innovating new businesses and do wonders with it. When everybody saw mobile phones as a posh gadget, Ambani family pioneered a new concept of cost cutting factor and made mobile a basic member of most Indian families.
If any brand could make their customer believe that this company can do well, no matter how the overall global economy stands, automatically it wins. If every company could think the same way, then the global economy is at rise.
Recession is the time for spendthrifts to realize the essentialities of life. India has around 35 to 40 percentage of people who always live in recession. Their economic level is always downfall and they never see a difference due to this new concept of ‘recession’ that the global economy is now debating about.
The real theory of recession has different shapes to name. The L-shaped, V-shaped, W-shaped and U-shaped recessions are the global concepts of recessions. Why don’t we discover an ‘N-shaped’ recession by giving a ‘New’ shape to it.
Only when there is a recession will people be able to understand the merits enjoyed during the non-recession period. When recession in IT has resulted to a big loss, the real estate business had given higher benefits to the consumers. Land rates have gone to a considerable level with which the dream of owning a land has come true for many people.
Our success will keep us happy, however it is only our pitfalls which will make us realize the hardships in life and it will make us play a tough game with life. Only when there is a tough competition, will the success gained be tastier.
An optimist will see recession as a time to innovate victory, whereas a pessimist will get discouraged and sit simple, saying it is recession time.
Now, people, it is in your hands to pick a choice between optimism and pessimism !!!
Examples can run to pages, but all that emphasis on a single point of note which is nothing but, winners do not do different things, but they do things differently.
Yes! At this point in time, the whole world is stuck up with a single notion that this is recession time and no glories could occur in the global economic zone. Every coin has two sides and the entire concept of recession stands no way exceptional to this common belief.
Recession, on the whole is believed to be an economical downfall of any business. However, this is the bird’s eye view of seeing this. As humans, we need to break out this shell and get down to the micro perspective of the actual concept of recession.
No recession can collapse human hopes and confidence. With confidence in self and constructive thoughts in mind, no recession can break off businesses. In fact, people can enjoy certain underlying benefits from this recession. Recession is a best time for innovating new businesses and do wonders with it. When everybody saw mobile phones as a posh gadget, Ambani family pioneered a new concept of cost cutting factor and made mobile a basic member of most Indian families.
If any brand could make their customer believe that this company can do well, no matter how the overall global economy stands, automatically it wins. If every company could think the same way, then the global economy is at rise.
Recession is the time for spendthrifts to realize the essentialities of life. India has around 35 to 40 percentage of people who always live in recession. Their economic level is always downfall and they never see a difference due to this new concept of ‘recession’ that the global economy is now debating about.
The real theory of recession has different shapes to name. The L-shaped, V-shaped, W-shaped and U-shaped recessions are the global concepts of recessions. Why don’t we discover an ‘N-shaped’ recession by giving a ‘New’ shape to it.
Only when there is a recession will people be able to understand the merits enjoyed during the non-recession period. When recession in IT has resulted to a big loss, the real estate business had given higher benefits to the consumers. Land rates have gone to a considerable level with which the dream of owning a land has come true for many people.
Our success will keep us happy, however it is only our pitfalls which will make us realize the hardships in life and it will make us play a tough game with life. Only when there is a tough competition, will the success gained be tastier.
An optimist will see recession as a time to innovate victory, whereas a pessimist will get discouraged and sit simple, saying it is recession time.
Now, people, it is in your hands to pick a choice between optimism and pessimism !!!
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