Branding in B2C

B2C is a very essential benchmark concept of business communication in e-commerce and trading. B2C, the business to customer relationship is a phenomenal notion invisibly present behind any kind of business making. In the concept of business to consumer relationship, the marketers need to involve in a direct contact with the end users of their products. This requires an exchange between the supplier and the receiver of all sorts of services and consumer goods.

Businesses that involves in selling of products and services directly to the end users will have to work carefully on the B2C marketing and advertising. This will definitely be a big boost up for the growth of the business, especially for the commercial trading. This helps in developing a good rapport between the business makers and the end users of products. One of the main business objectives that need a constant focus is the B2C concept. This concept is a very critical one since the impact it creates has a greater effect on sales and branding, both elevating and declining effects.

To draw effective results from B2C marketing and advertising, branding and brand management becomes the key concepts. Understanding the strategies of branding is a decisive concept of business making. One of the easy ways for the business makers to reach the consumer is through the impact of the branding.

The impact of b2c is measurable to a greater extent and this can be measured in terms of POP, the point of purchase. This is a vital concept in measuring the brand image of any product or service. This POP can be measured in terms of sales and demand of a product. Marketers need to plan their strategies in such a way that the POP of the product always facing growth. Business makers must show more attention towards brand image and they must make strong decisive ideas which will directly effect on the brand of a product.

It is a common essential fact that consumers will have expectations on the business makers and the vice versa. Both consumers and the business makers must work to reach the maximum level of expectations possible, which will result in brand accomplishment of any product. In B2C relationship, audience is an external part of the play and therefore completely understanding their level of expectation becomes practically tough for business makers. Here comes the real challenge of business makers to achieve success in branding. Medium of communication becomes very essential in planning the strategy of business development.

Brand promotion is another important concept of branding of any product. Advertising and sponsorship could be the possible ways of brand promotion. Trade shows and exhibitions could lead to a better result in measuring the brand value and image among the end users. It is very essential for the FMCG (Fast Moving Consumer Good) producers to arrange for such shows at a frequent interval to test and measure their product value. Prior to arranging trade shows and exhibitions, there is another big concept that a company could follow to test the impact of their brand. It is the concept of pilot study. This will definitely give a brief idea of consumers’ notion on the product and the brand.

Branding is an imperative concept on any business making, especially in this competitive market field. If a particular product is in demand for a consumer, immediately their mind should choose a single brand. This can be done only with the help of branding. Just mere existence in the market among the peer products will definitely not pitch in profit and growth for a business. The more and more you emphasize on your brand, the more and more you get demand for your products.

A clever business maker who can plan amazing strategies to draw consumers’ attention will make use of the Demand-pull theory to increase their brand value. Just an ABC business maker cannot afford to take the risk level involved in the Demand-pull theory concept. In terms of economics and advertising, the demand-pull theory is proportionate relationship between the price and demand for a product. Among the marketers, it is commonly believed that the cost value of a product or service increases when the demand of the same surpasses the existing supplies. Giant business makers play a trick game in the market using this Demand-pull theory concept. They wontedly create a demand for their product through which they increase the price of the product. These people fetch in remarkable economic benefits on following this concept. However, this cannot be easily followed by any business maker. Branding and brand value is the pathway to reach the Demand-pull theory. Only if there is a common notion among the end users that only this particular brand gives the best among the others, can play the game of Demand-pull theory.

Branding helps in the operational performance and the identification of the brand in the market. Branding is the determination factor of both success and failure of a product and brand in the market.

One of the major tactics in developing the brand value and creating the branding effect for a product is the USP, the Unique Selling Proposition. I call this USP as a tactic way because it helps the marketers in making their consumers think about their product in the way they want them to. The impression that the consumer has on a product must just not be their own. The true branding comes in place here. If the perception of a product among the consumers’ is their own thought, the brand value of that product is yet to grow. A true business maker should make his consumer think the same way that thinks about his product. When creating the USP for a product, the marketer should keep in mind about their competitors and their USP.

To quote an example for better understanding, the USP of KFC chicken is ‘Finger licking good’. This automatically gives the eaters a feeling to taste the KFC food so much as to lick their fingers.

Brand name results in the brand equity of a product. It is nothing but the marketing effects and beneficial returns that a product obtains with its brand name and brand value. Brand equity value of a product can be measured by comparing its branding effect in relation to its competitive brand product. Brand name and equity are created only with the consumers' awareness of a particular product brand.

Branding and PR, the public relations are an intervened concept and the marketers should cleverly handle these two concepts together for obtaining higher brand value. The strategy planners should analyze maximum stand point of branding a product. Excessive hype of a brand may end up in complete failure of the same. Even if the product is the best among the competitors, it is always a must to have a saturation point for brand emphasize.

When we talk about branding, brand extension is another big concept for the marketers to play success with. If a brand has created a strong hope among the consumers’, they can now slowly indulge in planning the strategy of brand extension. Brand extension can be of positive note only if the existing product of a firm has the best of opinions among the public.

In common words, if person A is believed to be best in whatever he/she does, automatically people tend to have a positive hope and belief on whatever person A says.

To finally conclude, the impact of branding is the sole decision maker of profit making in a business. Creating the brand value will be the ultimate aim of any product and marketer. Branding is as essential as cement for a building construction. Without cement, building construction is not possible and with creating a brand value existing in the market on a long run is definitely impossible.